Alice in Dairyland in the Land of Welk

Sorry folks, this Alice does not involve Alice Lon....

From the 1973 Thanksgiving show, here are some pictures of Welk show announcer Bob Warren dancing with the reigning Alice in Dairyland from Wisconsin to some lactose-tolerant champagne music.

From the internet research I did, Alice in Dairyland represents the Badger State's dairy industry.
Not cheesy at all indeed...